Since 1928, Underwood Jewelers has provided Jacksonville, Ponte Vedra Beach and Northeast Florida with beautiful engagement rings, designer jewelry and luxury watches through our long-term quality philosophy. Underwood’s is a proud member of the American Gem Society in which only the most ethical, educated and consumer protective jewelers are qualified to join. We are honored to be part of the Jacksonville community as a 6th generation family business and an Official Rolex Jeweler.